Social media has brought a new era in the fashion world. Where human beings cannot reach, we can have all conversations with social media. The whole of social media has had a huge impact on the real world. Social media has a huge hand in bringing anything into trending or gaining popularity. Social media has mainly influenced the fashion industry. New fashion trends grow very fast with the help of social media, try and follow them.
Today in this article we will talk about the impact of social media on fashion industry in 2022. There are positive effects on social media as well as negative effects. So let’s know the impacts of social media on fashion industry.
Table of Contents
Consumer Call The Shots:
In the days before social media, people didn’t know much about trends, what style is running in trends. Only retailers who sell would buy. But since social media has become famous, consumers set their own styles. Retailers have to rush to meet consumer demand. Otherwise consumers buy online from the shopping site they do not need to go to retailers or shops. Fashion styles change quickly overnight and the retailer’s belongings become useless and out of style.
Retailers Struggle To Keep Up:
Retailers are struggling to keep up with their trends. With the help of social media, consumers are changing rapidly. Due to which the retailer suffers a lot, the fashion industry has benefited a lot. People place their order minute by minute. And fashion wants to go accordingly. The retailer has to struggle a lot due to the effect of social media.
Hauls Encourage Over consumption:
Excessive shopping for new fashion styles can also lead to bad habits. Because most consumers who love shopping are quick to buy new fashion styles and spend more of their money. Hauls encourages over consumption and full buying habits. Shopping is not wrong, but too much transportation reduces the value of people’s clothing. Too many young people are buying fast-paced fashion in order to attract more people.
Benefits offer social media in fashion industry:
Social media is the primary source of information. There are some benefits of using social media and fashion.
Awareness is growing rapidly in the fashion industry with social media. Instead of trying to create an image of their fashion, fashion brands try on their outfit model and post the image on social media so that the consumer can find out what the particular dress looks like. It also increases awareness in dressing sense.
Connection with customers:
Social media increases the connection of customers with the fashion industry. Social media helps a lot in marketing and selling products, customer connection, on-line service, solving queries.
With the help of social media, customers learn their favorite fashion brands. This increases the transparency between the fashion brand and the customer. At the same time the traffic to the site also increases. Every day, fashion bloggers share their latest information with customers through social media and promote their brand.
Customers can now interact directly with brand owners and learn more about brands. The main goal of a business or brand owner is to make his customer satisfying with the brand. Social Media is the only medium of the Commission.
Business owners prefer to advertise their brand on social media rather than on TV. Because with it the information reaches every individual person. Anyone can do a personal search. Advertising also greatly increases sales.
Q. Write any two positive impact of social media on fashion industry?
Ans. People’s awareness about fashion increases. And With the help of social media one can have direct and immediate communication with the business owner.
Q. write any two negative impact of social media on fashion industry?
Ans. Retailers struggle to keep up. Retailers have to rush to fill their customer’s needs as most people buy the new fashion online from shopping sites. and Hauls encourage over consumption.
Q. How does social media help in advertising?
Ans. That’s why people prefer to give most of their brand advertisement on social media than TV. So could everyone be on cotton and everyone could search for him personally. Advertising also increases sales.
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